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CAROLINA HURRICANES

Behind the Threads:  In-game and social content from the Hurricanes 23-24 season….

The Flannel partnered with the Carolina Hurricanes to create custom motion graphics for the 2023-2024 season based on the theme "Cause Chaos". Drawing inspiration from unconventional sources like suspense and neo-noir films as well as ransom notes, the team sought to create a style that embodied the frenetic and chaotic energy of the Canes while still anchoring to the established look of the season.

The season toolkit included full arena builds for in-game headshots, matchups, prompts and logo loop as well as motion graphics for social media to create cohesion between the two channels. In addition, the team created dynamic videos to accompany a unique combination of flat and 180-degree LED walls built and operated by Vu at the Hurricanes Media Day.

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HEADSHOT.gif
GOAL.gif
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MATCHUP.gif
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